Α traditional grocery, with respect to the customer and a selection of Greek traditional products from all over Greece.
The logo had to combine traditional elements, such as the shape with the curves, the blackboard background (such as the small boards used on the sacks with the products - lentils, beans, but also olives jars) and a selection of typography that refers to groceries of the '50s-'60s, but also modern lines, using serif fonts.